I always thought my path was set: Hollywood. Screenwriting. Telling stories on the big screen. That was the dream. But life had other plans.

I stumbled upon content marketing and initially thought of it only as a means to an end. But that, in and of itself, wasn’t enough to drive me toward any real success. That’s when the soul-searching began.

I’m a storyteller. Knowing this makes my job a heck of a lot easier.

The moral? Lean more into my authentic self — finding ways to be of real service to my target market.
(And did I mention my affinity for filmmaking?)

Your audience is inundated with information all day long. It’s not the facts they remember. They remember the connection. The enjoyable experiences.